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News and Information Article
BARCELONA, Spain, March 24 /-FirstCall/ -- Private Media Group
Inc. (Nasdaq: PRVT) a worldwide leader in premium-quality adult entertainment
products, services and mobile and Internet content, announced today the
opening of "Private By Beate Uhse" the worlds first adult duty free retail
outlet at the Munich airport.
This represents another incredible opportunity to both Private and Beate
Uhse capitalizing on their immense European brand popularity together with
direct access to the over 28 million passengers per year that pass through the
Munich Airport. The store will feature all the products of Beate Uhse as well
as Private DVDs, Apparel, Beverages and Toys and will be managed and operated
by M Eurotrade Munich Airport Handels GmbH. M Eurotrade has successfully
managed over seventy retail outlets at the Munich Airport.
Berth Milton, CEO of Private Media Group stated: "This store represents a
milestone in the development of Private Retail Centers and we could not have
asked for better partners than Beate Uhse and M Eurotrade. This is great
opportunity to increase brand popularity, adding immeasurable value to the
Private brand and our silvergirls icon."
NOTES TO THE EDITORS:
About Private Media Group
With its 40 year track record, Private Media Group is a world leading
adult lifestyle company which distributes a wide range of erotic and
semi-erotic multimedia content over several platforms, including wireless and
broadcasting technologies, narrow and broadband Internet, DVD and Magazines.
Private Media Group also licenses its Private and silvergirls trademarks
internationally for a range of luxury consumer products and owns the worldwide
rights to the largest archive of high quality adult content in the world,
which it distributes all over Europe, North America, Latin America, South
Africa, New Zealand, Australia and Asia.
About Beate Uhse
The Beate Uhse Group has subsidiaries in 12 countries and is operating in
60 markets. With a turnover of 280 million Euros Beate Uhse is the world
largest company in the erotica business. Beate Uhse is one of the most
well-known brands in Germany. With a brand value of 63 million Euro Beate
Uhse ranges on the top 50 German brands. Its products are distributed via
wholesale, mail order, the retail channels and the internet. Beate Uhse has
over 300 shops in ten European countries. Millions of costumers like to shop
via the mail order catalogue which is distributed in nine countries of Europe.
Beates Internet portal is one of best-known domains in the world for
homeshopping and the marketing of erotic entertainment. With "Beate Uhse.TV"
and "Blue Movie" the company covers the entire spectrum of erotic
entertainment on television. Upon entering the Frankfurt Stock Exchange in
1999, Beate Uhse established the first "erotic-stock" in Europe, which is
listed in the German Stock Exchanges SDAX. The companys vision is to be the
universal provider of sex and erotica products for the entire world.
Disclaimer
This release contains, in addition to historical information,
forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended, which reflect the Companys current judgments of those
issues. However, because these statements are forward-looking and apply to
future events, they are subject to unpredictable circumstances, which could
lead to results materially different from those anticipated by the Company.
For further information please visit http://www.prvt .com/munichshop or
contact:
Alejandra Moore Mayorga
Tel: + 34 91 531 23 88
amoore@grupoalbion.net
http://www.prvt.com
Assia Tschernookoff
Corporate Communications Manager
Tel. +49 (0)4 61 99 66 125
Mob: + 49 0 170 6363637
a.tschernookoff@beate-uhse.de
http://www.beateuhse .ag
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